Meetings from the leads you already have, in 60 days.
Your CRM is full of leads who went quiet before they were ready to buy. In 21 days, I turn your expert's know-how into a 5-day email course, launch it to that list, and place it on your site for every new visitor.
No meeting, no second invoice. If no course reader books a meeting within 60 days of launch, you never pay the second half.
of visitors to MaintMaster's course page signed up, with $0 spent on ads.
See MaintMaster's resultsMost B2B deals are decided before the first call.
of B2B buyers rank their shortlist before they contact a single vendor.
of the time, they buy from the vendor they ranked first.
would rather buy without talking to a sales rep at all.
So whoever teaches buyers while they research alone sets the criteria every vendor gets judged by. Right now, that's a peer community, a review site or ChatGPT. Education Architecture makes it your expert.
Source: 6sense 2025, about 4,000 buyers. Gartner 2025, 632 buyers.
You have a library, but your buyers need a course.
Your site gives a visitor three ways in: "Book a demo" catches the few ready this week, an ebook argues one point at a random moment, and a newsletter shows up without building a case. A buyer can read four of your assets and still not know how to decide.
Traffic grows, pipeline is flat.
You drive visitors via ads and content, but most bounce. Most demo requests only come from people who already know you.
First calls start from scratch.
Prospects book calls before understanding your value. Reps waste hours explaining basic problems instead of closing qualified leads.
Deals stall in internal review.
Deals freeze while the buying group tries to align internally. Your best thinking sits in blog posts nobody reads in order.
Education Architecture: your expert teaches your buyers for five days.
One buyer. The outcome they want. Five problems in the way, one a day: what it is, why it happens, what it costs, and how to fix it.
A buyer reads two pages, is not ready to talk, and leaves. Months later they rank three vendors on what they learned elsewhere, and you come third.
The same buyer takes your 5-day course from your expert. They learn the problem your way, you see which problem they have, and when they are ready, you are the vendor they learned from.
Get your free Course Map in two business days.
What changed for them.
"We converted a €12,000 deal"
"Pelle took over a dead mailing list, diagnosed exactly what we were doing wrong, and within one month we converted a €12,000 deal. He built the engagement that led directly to more booked calls with our team."
"I loved working with Pelle"
"He is fast, collaborative, does what he says he'll do. I would highly recommend him."
"15.9% opt-in rate and growing"
"Education Architecture was new for us, but Pelle created the concept and assets fast, drawing on our internal experts. Within 10 weeks, with zero ad spend, one LinkedIn post, and a website banner, we got 32 signups (15.9% opt-in rate and growing). Manufacturers with tens of thousands of employees, plus several of our own enterprise customers educating themselves on a product line they didn't know we had. We've now passed 40. Day 6 opens as well as Day 1. The asset just sits there and works for us."
"He helped us build our content strategy from scratch"
"We worked with Pelle for over 3 years. He helped us build our content strategy from scratch, transitioning from an unbranded and nerdish product description to modern style website copy focused around outcomes. Aside from being a great expert, Pelle is a great person too so working with him has been not just useful but pleasant too. I can say I learned from Pelle, so I am grateful for our collaboration. "
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Two ways to turn your list into meetings.
Both start from your case studies and reviews, so every lesson carries your customers' numbers.
Shortlist Sprint
I write your expert's 5-day course, build it in the email tool and CRM you already use, and launch it to your existing list.
- Launch to your existing list
- Course Map from your case studies, reviews and closed-lost notes
- Two interviews: your expert and your best rep
- The 5-day course, fronted by your expert
- The course page
- Three-email sales sequence
- Placements on your homepage, demo page and blog
- A CRM tag for each problem a reader clicks
- Alerts to the account owner on demo clicks and replies
- Sales play for buying groups and stalled deals
- Buying Group One-Pager and Sales Team Briefing
- 60-day report and tune-up
- The 10% Guarantee, and no second invoice without a meeting
Shortlist Program
Each month I write to your readers, improve the course and report the meetings it books.
- Weekly newsletter to your readers
- Course and sales email improvements
- List upkeep in your CRM
- Sends, tracking and a one-page monthly report
- Growth, $4,000 a month, adds:
- One test a month to bring in new readers
- LinkedIn posts for your expert, with tracked links
- One article a month for Google and AI search, built from the lessons
hello@talaistudio.com
Questions marketing leaders ask.
"Nobody signs up for marketing emails. Why would our buyers?"
They sign up to solve a problem they have, taught by a named expert. Maintmaster's course has turned 16.8% of its visitors into signups, with $0 on ads. If fewer than 10% of yours sign up, I rewrite it for free.
"Do email courses work for B2B buyers?"
B2B buyers rarely get one, so yours stands out in their inbox. Maintmaster's signups include manufacturers with tens of thousands of employees, and readers opened Day 6 as often as Day 1.
"We already have ebooks, a newsletter and a demo."
Keep them. Your demo serves buyers who are ready, and your ebooks become further reading inside the lessons. The course gives everyone else your argument in order, five days in a row, and shows you which problem each reader has.
"Most of our pipeline comes from outbound."
Then your reps are the traffic. They enroll stalled deals, "not now" contacts and the rest of each buying group, and the CRM shows which problem each reader clicked before the next call.
"Can't we write it with AI?"
You can, and I use AI for research and first drafts. Left alone, it writes lines buyers spot as AI, and it can't know your expert's numbers, stories and hard-won opinions. Your buyers judge your expert by these emails, so I rewrite every line by hand from your expert's interview.
"Couldn't our team build this ourselves?"
Your team could. The question is when, because a course competes with every launch and campaign on your roadmap. I work alongside your team, in your tools, and ship it in 21 days, with half my fee riding on a booked meeting.
"Won't we give away too much for free?"
Buyers pay for the solution that fixes the problem, and understanding the problem makes them want the fix sooner. Each lesson ends with what a fix has to do, then shows how you do it.
"Will it make pipeline?"
At 60 days you'll see signups, problem clicks, demo clicks, meetings and influenced pipeline. If no course reader has booked a meeting by then, you never pay the second half of my fee. That applies when the course goes out to your existing list and sits on the pages we agree on.
"How much of our team's time does it take?"
About 90 minutes of interviews, one with your expert and one with your best rep, plus one review round. I build everything in the tools you already use and brief your sales team in 20 minutes.
"How do I get this approved internally?"
Your Course Map comes with a one-page business case in your own numbers. Forward it to your CEO as it is.
"What happens after launch?"
At day 60 you get a report and a tune-up: I rewrite your weakest lesson and subject line based on your numbers. After that, the course is yours and keeps running in your tools. If you want, I keep improving it month by month.
"How does the free Course Map work?"
You answer a few questions about your list and deal size. Within two business days I send your course title, your five lessons and what your list could be worth in meetings, as a short video or a 15-minute call. You keep the map and a one-page business case either way. If you want help building it, reply and we'll set up a call.
Your next meetings are already in your CRM.
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