Turn the 98% who don't book a demo into buyers who do.
Get the Education Architecture to attract, capture, educate, and convert your ideal buyers to demos, automatically and 24/7.
For sales-led B2B SaaS.
15.9%
3.7 min
$0
Your site gives a visitor three ways in.
Book a demo, for the small percentage ready to talk to sales today. Download something, an ebook, guide or a webinar. Or subscribe, which goes nowhere in particular and often converts less than 1% of traffic.
But each asset argues a single point to a stranger at a random stage, and none of them build on each other. A person can read four of your things and still not have what they need to decide.
Giving a buyer the information they need to make an informed decision about their situation and about your solution should be your asset's main job.
But now, your middle funnel collects email addresses and doesn't build a case.
You might feel these pains.
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You have the traffic, but low pipeline.
You are driving 10,000+ monthly visitors via expensive ads and content, but 98% bounce. Your CAC is skyrocketing while your marketing spend goes to waste.
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The board is demanding more, faster.
Leadership expects aggressive growth and better ROI this quarter. But you know that pouring more money into a leaky, broken funnel won't fix the underlying problem.
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Demos feel like free consulting.
Prospects are booking calls before they understand your value. Instead of closing deals, your best reps are forced to waste hours on uneducated leads that don't fit your ICP.
The solution? Education Architecture.
One ICP, one outcome they want, five problems standing in the way. One problem per day. What it is, why it happens, what it's costing, and how to fix it.
The buyer problems come from your case studies and reviews, then get confirmed in an interview with an expert on your team. Each one is a problem you already solve, so choosing you becomes the logical next step.
Written and headlined by one of your experts, with their name and photo on the landing page. Great for organic traffic, great for ads. Built for B2B SaaS.
This is Education Architecture.
6 emails
Welcome email + five buyer problems blocking your ICP's ideal outcome
A landing page
This is your high-conversion net to capture your ICP and filter bad fits.
A sales sequence
Runs for three days while your prospects are hot.
Get your free outline from the content you already have.
What changed for them.
"We converted a €12,000 deal"
"Pelle took over a dead mailing list, diagnosed exactly what we were doing wrong, and within one month we converted a €12,000 deal. He built the engagement that led directly to more booked calls with our team."
"I loved working with Pelle"
"He is fast, collaborative, does what he says he'll do. I would highly recommend him."
"15.9% opt-in rate and growing"
"Education Architecture was new for us, but Pelle created the concept and assets fast, drawing on our internal experts. Within 10 weeks, with zero ad spend, one LinkedIn post, and a website banner, we got 32 signups (15.9% opt-in rate and growing). Manufacturers with tens of thousands of employees, plus several of our own enterprise customers educating themselves on a product line they didn't know we had. We've now passed 40. Day 6 opens as well as Day 1. The asset just sits there and works for us."
"He helped us build our content strategy from scratch"
"We worked with Pelle for over 3 years. He helped us build our content strategy from scratch, transitioning from an unbranded and nerdish product description to modern style website copy focused around outcomes. Aside from being a great expert, Pelle is a great person too so working with him has been not just useful but pleasant too. I can say I learned from Pelle, so I am grateful for our collaboration. "
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Turn the 98% who don't book a demo into buyers who do.
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